Siddharth Rao (Analytics Lead)
Cross-Channel Attribution, Email Replies & Social EngagementRevenue & Engagement Intelligence
Real-time inbound reply sentiment tracking, autonomous follow-ups, and multi-network social performance.
Attributed Pipeline
₦320,000,000
+38% vs last month
Blended CAC
₦84,200
-18% cost reduction
Booked Demos
49 Calls
78% show-up rate
Cold Email Reply Rate
14.8%
Industry avg: 3.2%
Multi-Channel Conversion & ROI Attribution
Audited conversion metrics across Cold Sequences, WhatsApp WABA, and Social Channels.
| Acquisition Channel | Leads Contacted | Inbound Replies | Booked Demos | Channel CAC | Revenue ROI |
|---|---|---|---|---|---|
| Email Cold Sequences | 640 | 95 | 21 | ₦42,000 | 4.8x |
| WhatsApp Business API | 320 | 68 | 18 | ₦28,000 | 6.2x |
| LinkedIn B2B Posts & Ads | 180 | 24 | 6 | ₦110,000 | 2.4x |
| Meta & Instagram Retargeting | 100 | 18 | 4 | ₦65,000 | 3.8x |